Vol. II, Issue 7
February 13, 2007

A note from Patsi and Denise:

You know we're constantly singing the praises of using blogs to market your business.  Today's Savvy Tip features a blog that is being used to recruit participants to a high-end marketing seminar. This is an excellent use of a blog. When you consider how inexpensive it is to set up a blog, why wouldn't you do this?

With TypePad, you get 3 blogs for $8.95 per month. If you upgrade to the Pro level, you get unlimited blogs for $14.95 per month. Denise has 12 blogs on one account. We can easily set up a new blog for any program or event…and we do. 

A couple of years ago, we set up a blog specifically for promoting our attendance at a conference and blogging live at the event. Recently we set up a new blog just to promote and feature our Blogging and Beyond radio show.

The more focused you are on the topic of your blog, the better the readers you attract who will be genuinely interested in that specific information. Think about it.  Doesn't it make sense?

Table of Contents

1. Smart and Savvy Tip – Blog as Sales Tool
2. The Blog Squad Recommends – "Break My Heart In Half" Sale
3. Blogging and Beyond Update: The Blog Squad, Kathleen Gage, and Cross Promoting
4. Smart and savvy blogs - New posts to read

Smart and Savvy Tip: Blog as Sales Tool
©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad-tm

What the heck is a “Sales Blog?” I just stumbled across one the other day. It’s a blog set up with only one purpose: to sell a product. In this case, the blog I stumbled upon is designed to sell registrations to a big Internet marketing seminar held every year. Since it is an annual event, the blog stays up all year.

In the months before the event, presenters are featured, giving prospects a taste of what the seminar holds for participants. There is a category for interviews with previous attendees, which are testimonials.

The blog features video and audio files, so you can see and hear information. There are links to get more details about the event that take you to a "traditional" long copy sales page.

Then in the months following the seminar, the blog continues its strong Internet presence as a follow up for attendees, and starts marketing for next year’s seminar.

Want to see this fine example? I was blown away. But not surprising, since it is artfully done by one of the big Internet marketing gurus, Ken McCarthy. Go to www.thesystemblog.com. The real sales page is at www.thesystemseminar.com.

Note: we are not affiliates of this event, nor do we have any opinion one way or the other about The System.  We provide this as an example of yet another way to use a blog to market your business.

The Blog Squad Recommends – The Ultimate Blogging Package

Watch your email on Wednesday.  Denise has lost her mind and Patsi is mad.  For one day only, you're going to be able to purchase every single blogging product we have produced in one package and save 50%.  It's the "Break My Heart in Half" Blogging Special, our 2nd annual Valentine's Day Blogging sale.  The email will be delivered around 12:00 a.m. February 14.

Blogging and Beyond, the Internet radio show,
Thursday, February 15, 2007 at 8 a.m. PT (11 a.m. ET)
on VoiceAmerica channel: www.voice.voiceamerica.com.

Episode Six: February 15, 2007
8:00 a.m. PT (11 a.m. ET)

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
Guest Expert: Kathleen Gage, www.StreetSmartMarketing.com

 "Attract, Sell, Profit!"

You’ve got a website, a blog, and a database marketing system. Maybe you even have an ezine, too. Now, how do you connect with prospects and turn them into customers?  The Blog Squad interviews Kathleen Gage and reveals essential information on attracting new people, creating relationships, and making money. Ideal Client Erik Feder continues to optimize his blog and marketing systems in the second half of the show.

Professional and Personal Development articles for your ezines and blogs:
http://www.CustomizedNewsletterArticles.com

March 07 article: Good Boss, Bad Boss: 20 Bad Habits Leaders Should Stop Doing Now
http://snipurl.com/Mar07CN

Smart and Savvy Blogs

CoachEzines Blog: http://www.coachezines.com

• Recipe for an Ezine: HTML or Plain Text Formatting Debate
• Marshall Goldsmith: What Got You Here Won't Get You There
• Recipe for an Ezine: The Call to Action Trap
• Recipe For an Ezine: Find Ideas for Content
• Ezine Formats: How do you like your ezine?
• Recipe For an Ezine: Write Useful Content
• Blogging and Beyond: Email is Dead. Long Live Email!
• Recipe for an Ezine: Email Subject Lines
• Recipe for an Ezine: Get Clear on Purpose
• CAN-SPAM Compliance, a Review
• Email Is Dead, Long Live Email

Build a Better Blog: http://www.buildabetterblog.com

• The Mortgage Manifesto by Ron Cahalan: a Consumer Advocate Blog
• Return on Blogging: Discussion Continues
• Blogger Jobs
• Blogging and Beyond Features Chris Baggott of Exact Target
• Recipe for a Blog: Create a Conversation
• Spamosphere Alive and Well
• Recipe for a Blog: Post Frequently on Purpose
• Recipe for a Blog: Link to useful websites, products and services
• RSS Feed Poll Results
• Recipe for a Blog: Show Off Your Recent Posts and Comments
• Dave Taylor Interview Now Posted

Next Level Biz Tips: http://www.biztipsblog.com/
• Plain Text or HTML? A New Poll on Ezine Delivery
• TeleSeminar Registration Explained
• Chris Baggott on Email Marketing
• Internet Radio is Hot
• Spotlight on Blogs and Ezines
• Email Marketing: Meet Chris Baggott on Blogging and Beyond