Vol. III, Issue 21
May 27, 2008

A smart and savvy tip from Patsi and Denise:

The other day in an interview, I heard myself say this:

"Business Blogs are one of the greatest marketing and relationship building tools invented since the Web came into existence."

Wow, I thought after I said it, that was a big, strong statement! Maybe listeners will think I'm just blowing hot air and hype!

Yes, we're working with blogs and we're The Blog Squad. But I don't think it's an exaggeration.

We'll admit to being gung-ho, but we're also a couple of realistic and very pragmatic professionals who won't waste our time with tools that difficult or complicated.

And we know plenty of other professionals who now rely on their business blog as a key marketing tool. Not their sole or only one, but a primary marketing tool.

That's why we encourage you to learn how to use your blog to the best advantage. You'll need to learn four areas about business blogging to create a successful blog that markets your business. They are:

1. Content: Write relevant and useful posts for your readers. (Know who they are, your blog's purpose, and define your niche.) You want to educate, entertain, engage and enrich your readers.

2. Outreach: Reach out to other bloggers in your field and become an active member of your online community.

3. Action: Persuade readers to take action.

4. Design: Keep readers coming back by offering a subscription form and an easy to use design.

Yes, I'll stand by that statement: blogs are the greatest marketing and relationship building tool invented since the Web came into existence!

AND we could all learn to master them better. The learning journey continues and will never stop...

We go into all four key elements in our free report on Better Business Blogging:

http://www.betterbizblogging.com - why don't you get your copy now?

To your ongoing success,

Patsi
The Blog Squad

P.S. Check out Businessweek.com's new article, Beyond Blogs: What Business Needs to Know

Blog Squad Events

2008 PMA Publishers Marketing University, Los Angeles

The Blog Squad presents:

*  May 28, 2008, 2:00 p.m.: Optimize Your Web Site to Convert Visitors to Customers
*  May 29, 2008, 8:30 a.m.: Blogging Basics for Authors and Publishers

Professional and Personal Development articles for your ezines and blogs:
http://www.CustomizedNewsletterArticles.com

May08 Article:

Relax, Don't Worry: The Brain Science of Productivity

http://snipurl.com/june08

Categories: Managing, Energy, Innovation

Everyone you meet these days is overworked and out of time. In our tech-enhanced world, we have more timesaving helpers and systems than ever before.

So, why isn't there enough time to juggle our work, home and health responsibilities? We have an enhanced quality of life, but we're also adding to our stress levels by taking on more tasks than we have resources to handle.

There's a tremendous need for new methods, systems and, above all, habits to keep us on track.

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This is a brief synopsis of a 2000 word article suitable for consultants' newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences.

There are two versions of this article: 2000 words and 1000 words (approximate word counts. The full article covers the following sub-topics:

Information Fatigue
The Left- Versus Right-Brain Battle
Brain Clutter
What's Wrong With To-Do Lists?
Open Loops
Manage the Mind to Manage Action
No Defined Steps
A Bottom-Up Approach
Empty Your Mind
Basic Requirements for Managing Commitments


If you are a Customized Newsletters client and your account is current, no need to order. Send me an email to confirm that you wish to use this article for your next newsletter. All others please use the order links below.

a. Text, 2000 word article with full reprint rights, $79,
http://snipurl.com/june08longv

b. Text, 1000 word article with full reprint rights, $57,
http://snipurl.com/june08shrtv

All word lengths are approximate.

(To order online, visit http://snipurl.com/june08)

Smart and Savvy Blogs - This week's Must Read Blog Post

Writing on the Web by Patsi Krakoff

Putting the YOU in Business Blogging: 5 Tips for getting personal

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