Vol. III, Issue 18
May 6, 2008

A smart and savvy tip from Patsi and Denise:

Do you know what most business blogs are missing? A post that clearly defines:

* The blog author's core message
* The blog author's story - why they are blogging
* The blog author's values and concerns
* The blog author's passions

We call this Cornerstone Content. Others call it pillar posts, flagship content, core content.

It needs to be featured on special stand-alone page(s). You announce it in a sidebar notice and link to it so first time visitors know exactly where they can read your cornerstone message.

Too many people land on a blog, skim through the most recent posts and leave without understanding the blog or the blog author. If you haven't written a key post you can use as your Cornerstone Content, do it right away.

Why?

The blogosphere is attracts new readers every day. If you want a chance to be heard, make it easy for people to know you right away. Grab readers' attention and give them something meaningful and profound.

Your blog is only partially defined by the title and tag line. Often readers don't "get" what your blog is all about with just a few words in your title and subtitle.

Cornerstone Content allows you to capture the hearts and minds of readers. You have a whole page to write "your story." Share it.

We're going to be delving into more details on how to do this in our Better Business Blog Writing teleseminar coming up soon. Stay tuned for details.

Read more about Cornerstone Content here.

To your ongoing success,

Patsi and Denise
The Blog Squad™

Blog Squad Events

Tuesday, May 6, 2008, 8 p.m. ET - TODAY

Blogging to Gain Expert Status (we always include new information in our signature teleclass - no
two classes are the same!)

The Blog Squad is interviewed by Ellen Britt for the Marketing Qi Intensive

FREE - Register here. (If you miss the live event, you can get the recording.)
http://www.marketingqi.com/blogsquad
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2008-05-08 - 12:00 p.m. ET

The Blog Squad interviewed by Lorraine Cohen on Powerfull Living Radio -
http://www.blogtalkradio/PowerfullLiving
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2008-05-08 - 2 p.m. ET

Sharon Capehart interviews The Blog Squad on BlogTalkRadio -
http://www.blogtalkradio.com/SharonCapehart/

Professional and Personal Development articles for your ezines and blogs:
http://www.CustomizedNewsletterArticles.com

May08 Article:

The Business Case For Happy Companies

http://snipurl.com/cnmay08

Categories: Leadership, Managing, Energy, Communications, Teams, Ethics

There is no doubt that business success depends on highly motivated employees.

Highly motivated employees multiply in organizations whose missions, leaders, and inner workings provide profound meaning and inspiration.
-Warren Bennis, Distinguished Professor, Marshall School of Business, University of Southern California

Why do so many companies have uninspiring leaders and uninspired employees who plod along with little - or the wrong - motivation? Why are corporate decisions still being made for the short term, undermining morale and jeopardizing business success?

Happiness is not a result, but a cause, of success. It's key to fully realizing an organization's "return on people" (ROP), which entails bringing out their best talents, trengths, passions, interests, knowledge and skills.

(To order online, visit http://snipurl.com/cnmay08 )

Smart and Savvy Blogs - This week's Must Read Blog Post

Build a Better Blog
Why Women Make Better Bloggers than Men - and what they can learn from men!

http://www.buildabetterblog.com/2008/04/why-women-make.html