Vol. III, Issue 23
June 10, 2008

A smart and savvy tip from Patsi and Denise:

Be careful what you ask... Last week we asked readers about their preferences for receiving this ezine - weekly or every other week.

I'll tell you the results in just a minute. But first, we remind you the best survey in the world will not always get you the absolute truth.

The best way to find out what people want is by asking open ended questions. But since these are harder to tally, most surveys use multiple choice questions or offer yes/no choices.

Be aware that multiple choice questions are often too limited. A bad survey will give you bad results. You still won't know what your readers want, they won't feel they've been listened to, and the survey might not generate enough answers to be statistically reliable.

The other thing to be mindful of is how you deliver your survey questions. If you ask by email, be aware that more and more, emails aren't getting delivered or opened like in the past. You can make faulty assumptions based on incomplete answers.

To read more about this factor, read this blog post:

http://www.coachezines.com/2008/06/find-out-what-r.html

Now, drum roll please... the results are in...SavvyeBizTips goes bi-weekly! The next issue of this ezine will be published on June 24.

We respect everyone is overwhelmed with information and email.

We asked, you responded. It was very close, but more readers of Savvy eBiz Tips expressed a preference for getting our tips ezine every other week.

We are therefore going to publish every two weeks. We're also tweaking the format so it will be easier to scan quickly and you can get valuable tips you can use for your Internet marketing.

Thanks for your time and feedback,

Patsi
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